DB Corp Limited (DBCL), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, is celebrating the 20th anniversary of Dainik Bhaskar’s presence in Rajasthan.
Commenting on the occasion, Kaacon Sethi, Chief Corporate Marketing Officer, DB Corp, said “Dainik Bhaskar’s glorious 20 years in Rajasthan has been the most wonderful experience since it holds great historic significance for the Group. It has been the most exciting two decades that witnessed both the state’s growth as well as ours. As the state developed significantly in terms of infrastructure, economy, affluence, education, IT sector, jobs, Dainik Bhaskar has also come a long way strengthening presence in Rajasthan and today it is an indispensable part of our readers’ lives. We take the opportunity to thank our readers and all business associates who have played an integral role in our success and growth in Rajasthan. We remain committed to work even harder to fulfil our responsibility as the leading news provider in the state as well as active enablers of socio-economic change in the region.”
The 20th Anniversary Celebrations with the theme ‘Dainik Bhaskar Utsav 2016’ was conducted over nine days in Jaipur that included a medley of interactive events with leading personalities across a wide segment of themes. Readers and audience enjoyed special sessions with Baba Ramdev along with daily interactions with eminent personalities such as Piyush Pandey, chef Sanjeev Kapoor, Aamir Khan and Arnab Goswami among others. Bollywood personalities including Tiger Shroff, Kailash Kher and Sunidhi Chauhan entertained the audience.
To mark the event a new ad campaign has been designed by Ogilvy&Mather for national markets, as a tribute to the state and a testimony to the progress and development witnessed by Dainik Bhaskar over the last two decades in Rajasthan. The campaign, which will be published in print and online media, will be supported by exciting activation efforts like the Rajasthani Pagdi-tying competition, mailers and giveaways.