With the completion of its first year in Jharkhand, Dainik Bhaskar has embarked on an initiative titled ‘Badlaav Miljulkar’, wherein it has called its readers to join hands for yet another drive which can act as a catalyst to change the face of the state in times to come and move a step ahead of ‘Ab Chalegi Apki Marzi’.
Badlaav Miljulkar is an initiative to bring the socio-economic change in Jharkhand with support of Dainik Bhaskar readers.
As per Vinay Maheshwari, VP- Sales & Market Development, Dainik Bhaskar, “There is a lot of growth potential in Jharkhand which if taken in right direction can yield exceptional results for its people. ‘Badlaav Miljulkar’ is pre-courser to this movement of change and according to him the confidence the readers have shown in us from past 1 year has made us more responsible towards the society and the change makers (readers) at large.”
“It’s not only the product that has been well accepted by the people of Jharkhand but a medium which share true and unbiased information and knowledge with its patrons,” Maheshwari said. “DB group has set yet another benchmark for itself and the industry in terms of a phenomenal re-booking/subscription of 80,000 copies within 26 days. It was heartening to see myriad of our readers walking in our offices across the city; such is the pull of the product and the confidence bestowed in the brand,” he added.
He further said that ‘Badlaav Mil Jul Kar’ was an appeal to the readers to join hands to turn Jharkhand into a dream state, and work for a common cause, where all the effective changes and developments took place ‘Of the people, For the people & By the people’.