It was on December 19, 1996, that Dainik Bhaskar forayed into Rajasthan with the launch of its Jaipur edition. The entry broke all conventions and myths of launching of newspapers. In its first step outside Madhya Pradesh, Dainik Bhaskar became the first newspaper to be No. 1 on the day of its launch.
Today, 15 years later, Dainik Bhaskar claims to have a loyal readership of 64 lakh and being Rajasthan’s leading urban newspaper. With Dainik Bhaskar, Jaipur is the only city outside the top eight metros that can boast a single-city readership of more than 10 lakh daily.
To celebrate its 15 years, Dainik Bhaskar has organised ‘Jaipur Mahotsav’, which will see 15 different activities touching each individual in more ways than one. These include seminars and workshops related to reader interest subjects like marketing, painting, politics, investment, besides topics of interest for children and women readers. These events would be attended by eminent personalities from respective fields.
Commenting on the 15-year journey, Manoj Agarwal, COO, Rajasthan and Jharkhand, Dainik Bhaskar Group, said, “Dainik Bhaskar’s launch in Rajasthan was a landmark event in the Indian print industry. Success at that time and success now can be linked to our deep understanding of readers’ needs, ambitions, desires and even expectations. There is a continued product change based on changing reader interest. This has helped us further consolidate our position.”
In these 15 years, Dainik Bhaskar Group has strengthened its market presence to become India’s largest newspaper group today. It covers 13 states with 64 editions published in four languages, and reaching 1.84 crore readers every day.