Dainik Bhaskar is all set for the India Pride Awards on January 28, 2013. This is the fourth year of the Awards.
The Awards recognise excellence in public sector undertakings (PSUs). In addition to Central PSUs, State PSUs, Social Change Agent, and Impact Creator Awards, this year a new category of Best Creative has been introduced. This award would recognise the Best Creative for a PSU by an agency that stood out from the rest in terms of making the most apt impact.
This year, 68 entries have been received in the Central PSUs category, 21 entries in the State PSUs category and almost 200 entries for the newly introduced Best Creative category.
The entries have been judged by a jury panel led by Jury Chair and former Chief Justice of India, Justice RC Lahoti. Some of the jury members include Dr SY Quraishi, Former Chief Election Commissioner of India and Frank Noronha, Former Director General, DAVP, among others.
A total of 25 awards will be given away, including the Life Time Achievement Award.
Our typical marketing budget is usually 10 per cent of the topline spend