It has just been six months since Dainik Bhaskar launched in the Punjab market and the Bhaskar Group already has announced a circulation figure of 1.96 lakh copies for the Jalandhar and Amritsar editions. Bhaskar management had computed the combined, average net paid sales for the period January 1 2007 to March 23, 2007 to arrive at this circulation figure.
An official communiqué quoted, “Ernst & Young was commissioned to perform certain agreed procedures on the Bhaskar management’s computation to validate the operation of key controls in the process.”
Sanjeev Kotnala, Associate VP and National Head-Communication, Bhaskar Group, said, “This is great news, as we launched in Punjab just six months back. This is the result of our reader focussed marketing strategies and feedback mechanism, which we always follow to ensure the brand meets and surpasses reader expectations and interests in a particular market. This, in addition to the IMRB readership survey, reiterates what the Group has been claiming in Punjab.”
Dharmendra Atri, GM-Punjab, Bhaskar Group, added, “This audit has further strengthened our claim. It’s an accolade for the team’s hard work and it proves that success is gained by putting in synergistic efforts.”