Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Bhaskar adds 21st edition to its basket with launch of Ujjain edition

10-January-2006
Font Size   16
Share
Dainik Bhaskar adds 21st edition to its basket with launch of Ujjain edition

Dainik Bhaskar, the second highest read daily in India, is all set to strengthen its presence in the Ujjain market. The publication has planned an edition there, which commences from January 16, 2006. With this, Dainik Bhaskar becomes 21-edition strong. The group has 28 editions in all, including that of Divya Bhaskar.

Speaking on how the Ujjain edition would help the group, Bhaskar Group’s Sanjeev Kotnala said, “It benefits the entire group by strengthening our reach in the market and further strengthening our leadership in the country.”

With regard to whether any survey was done in the market, he explained that Bhaskar’s presence in the market had already given them an understanding of the market. He observed, “Research is an on-going process with any good publication nowadays. However, it has allowed us an understanding of the market and the needs of the readers. There is space for a publication like Dainik Bhaskar to make a dent in this market. We have anyways been servicing Ujjain and now we look forward to making a deeper mark here.”

The only other publication that Bhaskar has to contend with in the Ujjain market is ‘Nai Duniya’. But a second paper should help expand the market there further.

All requisites on editorial and marketing fronts are already in place for launch of the Ujjain edition.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking