Dainik Bhaskar, the second highest read daily in India, is all set to strengthen its presence in the Ujjain market. The publication has planned an edition there, which commences from January 16, 2006. With this, Dainik Bhaskar becomes 21-edition strong. The group has 28 editions in all, including that of Divya Bhaskar.
Speaking on how the Ujjain edition would help the group, Bhaskar Group’s Sanjeev Kotnala said, “It benefits the entire group by strengthening our reach in the market and further strengthening our leadership in the country.”
With regard to whether any survey was done in the market, he explained that Bhaskar’s presence in the market had already given them an understanding of the market. He observed, “Research is an on-going process with any good publication nowadays. However, it has allowed us an understanding of the market and the needs of the readers. There is space for a publication like Dainik Bhaskar to make a dent in this market. We have anyways been servicing Ujjain and now we look forward to making a deeper mark here.”
The only other publication that Bhaskar has to contend with in the Ujjain market is ‘Nai Duniya’. But a second paper should help expand the market there further.
All requisites on editorial and marketing fronts are already in place for launch of the Ujjain edition.