Dainik Bhaskar’s Jaipur edition has become the first newspaper in Rajasthan to have all its pages in colour from August 17. The Bhaskar Group hasn’t effected any price revisions for the new-look edition. Plans are afoot to make its other editions colourful too.
Pawan Agarwal, Director, Bhaskar Group, said, “We at Dainik Bhaskar have noticed that advertisers prefer colour communication as it is more attractive and definitely seem to have higher effectiveness. Colour enhances the image appeal and details of the communication. The fully coloured pages will not only make it attractive for our readers but will also make the feel of the product better.”
Echoing the same thought, Aditya Amar, General Manager-North and East, Bhaskar Group, said, “A colour product is far better to look and feel. It enhances the news appeal and also gives advertisers an option of having a better communication.”
Our typical marketing budget is usually 10 per cent of the topline spend