Top Story

e4m_logo.png

Home >> Media – Print >> Article

Daily Thanthi to launch Mumbai edition on September 5

02-September-2008
Font Size   16
Share
Daily Thanthi to launch Mumbai edition on September 5

Daily Thanthi, the second largest circulated daily in Tamil Nadu, is launching its Mumbai edition on September 5. This will be the third edition of the newspaper outside Tamil Nadu, the other two being Bangalore and Pondicherry. The Mumbai edition would be the 15th edition of the newspaper. Initially, Daily Thanthi would be printing 50,000 copies in Mumbai.

Daily Thanthi is planning a high-decibel marketing campaign around the launch. According to Skandraaj, Chief Operating Officer, Malar Publications, the publishers of Daily Thanthi, they were taking all possible mediums in getting across the message. “We have taken hoardings, posters, bus panels. We will be also taken spaces in newspapers and trade magazines and websites,” he added.

Mumbai being big market, Daily Thanthi foresees good revenues. “This is our first edition outside South India, and unlike Delhi, where the Tamil speaking population is scattered, Mumbai has some pockets and reaching the Mumbai Tamil speaking audience in the commercial capital is also very easy. We see a good revenue potential here,” Skandraaj said.

When asked whether the Group was mulling an edition in Delhi as well, he said there was no such plan. “We are sending around 3,500 copes to Delhi everyday to reach out to our readers there. As far as Delhi is concerned, the cost of reaching out to our target audience is very high,” he ecplained.

According to ABC (Audit Bureau of Circulation) report for the period January-June 2008, Daily Thanthi had a circulation of around 969,000 copies, an increase of around 50,000 copies against the 917,000 net paid copies during ABC January-December 2007.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...