With a large number of young voters in Uttarakhand, dailies as well as political parties are gearing up with communication targeted at them.
Speaking to exchange4media, Vinay Maheshwari, Vice-President - Sales & Market Development, Dainik Bhaskar, said, “The main target is youth as the number of young voters in Uttarakhand is very high and they are going to play a vital role in the selection of the candidates.”
He further said. “We have planned to cover these elections extensively and will soon launch our special page dedicated to the elections.”
Hindustan is ready with its election coverage special, which the paper has named ‘Aao Rajneeti Karein’. The paper is targeting first time voters and providing them a platform to express their views about the elections and various issues of concern, besides encouraging them to come out and cast their votes.
Speaking about the election coverage plans of local daily Janwani, the paper’ Editor, Yashpal, said, “Our paper is published from Meerut and will cover the Assembly elections in both Uttarakhand and Uttar Pradesh. We have planned to project what the youth think and the changes that they want.”
He added, “We have one page dedicated to the elections, called ‘Satta Sangram’. Through this we would give a voice to the common people and make those in power aware of what they want.”
Political parties gear up too
Meanwhile, political parties are busy preparing their communication strategy for the polls. Bhartiya Janata Party spokesman of Uttarakhand, Mukesh Mahendraug, told exchange4media, “We are promoting our party in a limited way as per the Election Commission guidelines and also spending the certain amount, which has been finalised. Print media is our priority as they are the main players in the market. From January 15 onwards, we have also planned to approach the electronic media, besides conducting political rallies throughout the state.”
Indian National Congress is keeping its election plans simple and not using media very extensively. “We are not using any certain medium for promotion in the coming elections, rather we are focusing on reaching people directly. Rahul Gandhi and other leaders of our party are visiting various districts and connecting with the people one on one so that they can know us better,” said Rashid Alvi, the Congress spokesperson.