The Rs 20 crore Daewoo Motors
India Ltd's advertising business is under review. The
Enterprise Nexus in Delhi currently handles the
company’s communications business.
Enterprise Nexus has denied any
move by the company to shift the account.
Currently, Daewoo's car portfolio
has only two products: Matiz and Nexia. The company is
currently conducting roadshows across the country to
launch three new cars -- Magnus, Nubira II and Lanos
II. While Magnus is a luxury car, Nubira II is for the
upper mid-segment. Few years’ back Daewoo Motors had
sacked its advertising agency Equus and then appointed
Industry sources say that Daewoo
has also invited Equus. While Equus has declined the
offer, Euro RSCG is one of the agencies, which has
already made its presentation. Several other agencies,
which do not have an automobile account in their
portfolio, are likely to make presentations.
The company sources say that the
move is part of the company's new drive towards a new
and aggressive marketing strategy. The company has
also been on a business restructuring drive for the
past six months.