Top Story


Home >> Media – Print >> Article

Daewoo account under review

Font Size   16
Daewoo account under review

The Rs 20 crore Daewoo Motors India Ltd's advertising business is under review. The Enterprise Nexus in Delhi currently handles the company’s communications business.

Enterprise Nexus has denied any move by the company to shift the account.

Currently, Daewoo's car portfolio has only two products: Matiz and Nexia. The company is currently conducting roadshows across the country to launch three new cars -- Magnus, Nubira II and Lanos II. While Magnus is a luxury car, Nubira II is for the upper mid-segment. Few years’ back Daewoo Motors had sacked its advertising agency Equus and then appointed Enterprise Nexus.

Industry sources say that Daewoo has also invited Equus. While Equus has declined the offer, Euro RSCG is one of the agencies, which has already made its presentation. Several other agencies, which do not have an automobile account in their portfolio, are likely to make presentations.

The company sources say that the move is part of the company's new drive towards a new and aggressive marketing strategy. The company has also been on a business restructuring drive for the past six months.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India