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CyberMedia realigns for greater impact

CyberMedia realigns for greater impact

Author | Shree Lahiri | Wednesday, Jan 18,2012 7:28 AM

CyberMedia realigns for greater impact

CyberMedia has reorganised its information and communication technology (ICT) and specialty media group (SMG) under four units – Alpha, Beta, Gamma and Delta. The four units and shared services will be headed by Hoshie Ghaswalla.

Explaining the rationale behind this move, Pradeep Gupta, Chairman and Managing Director, CyberMedia, told exchange4media that it was for better functioning, faster decision making and better customer interaction in a changed media landscape. “We have divided the entire publication group into four key units. Prasanto K Roy (President & Chief Editor, ICT Publishing Group) moves into the corporate group and will drive CyberMedia’s new digital initiatives. Abraham Mathew, Head of SMG, had gone on a one-year sabbatical, which actually initiated this reorganisation in the group,” Gupta added.

Commenting on his new role, Ghaswalla told exchange4media, “I am truly excited at being given the lead role at the largest B2B media company in this part of the world. Earlier, I was President, ICT Group for CyberMedia, and focused on all areas outside of content. In the new role, I have total responsibility and accountability for every single aspect for all our media brands across multiple mediums.”

He further said that his endeavour would be to increase the satisfaction levels across all stakeholders by enhancing value for the audiences, advertisers, sponsors, colleagues and shareholders.

“In terms of our properties we will ensure that our content is available to our audiences across mediums when they want it, where they want it and in the format they would like. In terms of advertisers/ sponsors, we are rapidly moving towards enhancing the solutions and connects we provide to our audiences, which are the communities they (our advertisers/ sponsors) need to reach to achieve their organisational objectives,” Ghaswalla added.

Each of the four units will have content (creation, curation, packaging), go-to-market (marketing & sales), and operations (events delivery, accounting, HR, local admin) teams, which will be self-sufficient to cater to the customers’ requirements. Therefore, the entire regional sales teams and the marketing and event delivery teams of the Shared Services team would be split in these four groups. Technology moves to Shared Services. Gupta said that these units would function as strategic business units (SBUs) and would be fully independent. Each of these units would be headed by an independent in-charge.

Meanwhile, Dare is being spun-off as a completely independent new unit, which will, in true entrepreneurial spirit, raise venture finance to take up a massive entrepreneurial transformation project. This group, headed by Prashanth Hebbar, will include the present Dare staff.

These changes will be effective April 1, 2012. Thus, the Q4 business would proceed under the existing structure, however, for all the strategy and budget-planning for FY2012-13, the new groups would work on finalising the operational plans.

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