CyberMedia has launched Asia's first magazine dedicated to the life sciences industry -- ‘BioSpectrum Asia’ -- in Singapore on Thursday. The bi-monthly print magazine was launched during the Bio Singapore Forum Annual General Meeting, which is a leading life sciences event in Singapore.
“Through this magazine, ‘BioSpectrum’, India's first and only exclusive biotechnology business magazine, will extend its footprint to cover path-breaking happenings in the Asia-Pacific region's life sciences industry. We decided to launch the magazine in Singapore as it gives us a unique platform to address a cosmopolitan audience in the life sciences arena. The launch of ‘BioSpectrum Asia’ marks another of CyberMedia's ongoing global expansion initiatives,” said Pradeep Gupta, Chairman and Managing Director of CyberMedia (India) Ltd, the publishers of BioSpectrum.
The Asia edition of ‘BioSpectrum’ provides comprehensive coverage and useful insights into areas of pharmaceuticals, biotechnology, medical devices, research highlights and policy announcements from around the world, which will be of use to life sciences business leaders in the region.
Shyam Malhotra, Editor-in-Chief, BioSpectrum, said, “In addition to the bi-monthly print magazine, the exciting developments in the life sciences sector in the world's fastest growing region is already being delivered to industry leaders in all the Asia-Pacific countries through a fortnightly digital magazine and a news-based website (www.BioSpectrumAsia.com), under the BioSpectrum brand name from Singapore.”
The global life sciences industry is estimated to be worth about $2 trillion. The Asia-Pacific region accounts for just 20 per cent of the sector even though it is home to nearly 60 per cent of the world's population.
BioSpectrum, launched in March 2003 as a monthly magazine on the business of biotechnology in India, has become the industry leader with its trend-setting coverage and has a monthly circulation of 10,000 across Asia.
Enthused by its success, and the demands of industry leaders from many parts of the country, CyberMedia decided to expand the scope of the brand to reach out to a wider geography.