‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to a specific class of people who want to shape their careers building big enterprises of value.
Of late, a lot of CEOs and top management officials have quit large enterprises to start their own businesses. Commenting on this phenomenon, Pradeep Gupta, Founder and Managing Director, Dare, said, “A lot of people have been starting their own ventures, simply because there is tremendous potential to grow with the rising economy. It would not be fair to say that most entrepreneurs are of the CEO level. Rather, I think a lot of people from the middle or the upper-middle level positions in companies, and even freshers to some extent, are contributing to this phenomenon.”
Gupta further explained that there was a market for such a concept and that the Group was proud to be the pioneer in the business. Talking about the marketing plans, he said that the Group wasn’t looking at the usual campaigning that is undertaken for general magazines. “We want to reach out to our specific target audience of entrepreneurs, and for this we have tied up with organisations that would help us reach to them.”
Organisations that the magazine has built relationships with include The Indus Entreprenuers (TiE), the National Entrepreneurship Network (NEN), and INSEAD, which is a business school from Europe.
Krishna Kumar, Editor, Dare, informed that the content for the magazines would concentrate on all areas affecting entrepreneurship in India. The 108-page monthly magazine, priced at Rs 30, will discuss issues pertaining to generation of ideas, source of funds, policy and legal issues, environment, branding, man-power and value utilisation.
Eminent names like that of Narayana Murthy, one of the founders and currently Non-Executive Chairman, Infosys; Kiran Majumdar; MD and Chairman,
Biocon India; renowned professor C K Prahalad; Phill Anderson, Professor of Entrepreneurship, INSEAD; R Gopalkrishnan, Executive Director, Tata Sons; Kanval Rekhi, Founder, TiE; Sourabh Srivastava, President, India Venture Capital; and Dr Romesh Wadhwani, Chairman and President,Wadhwani Foundation, and Advisor to NEN, feature as the magazine’s Board of Advisors.
The first edition of ‘Dare’ contained insights from IT-giant Narayana Murthy. The magazine is in process of having a full-fledged portal dare.co.in, and is expected to be launched by the end of this year.