Cybermedia India, Mid-Day, HarperCollins Publishers India Ltd, and Avantha were among the Indian winners at the Asian Multimedia Publishing Awards (AMPA) 2009 held in Manila on July 17. AMPA is Asia’s premier publishing awards programme that recognises the best multimedia publishing practices in Asia. It incorporates the Asian Book Publishing Awards and Asian Corporate Communications Award. This year, the Awards attracted 74 entries representing 44 companies from nine countries.
For the Asian Multimedia Publishing Awards, there were four categories – Multimedia Communication, Use of Digital Technology, Multimedia Strategy and Business model, and Multimedia Advertising Delivery.
For the Asian Book Publishing Awards, there were two categories – Best Use of Multimedia Marketing by a Book Publisher, and Best book/ Best Author on Asian Media.
The lone category for the Asian Corporate Communication Award was Innovative Corporate Communication in a Multimedia World.
Asian Multimedia Publishing Awards
CyberMedia India Ltd won for its project called ‘Saahas’ in the Multimedia Advertising Delivery category. On winning the award, Pradeep Gupta, Group Chairman, CyberMedia, said, “I would like to thank the Asian Publishing Convention and the jury members for selecting CyberMedia for this award. This project was done by the team of our 20-month old publication ‘Dare’, which is devoted to entrepreneurship. Entrepreneurs always think out of the box. So, as the global economic crisis hit all of us, we also had to think out of the box. The result was a movie on entrepreneurship with four short stories, each woven around an advertiser’s product. The movie was shown in 25 cities at multiplexes and generated 2,000 qualified leads for sponsors.”
He further said, “Last year, our biotech media platform – BioSpectrum Asia – had won an award in the Innovative Business Model category. This year, another innovation has won the award. We will be back with more innovations in the future. I accept this award on behalf of the entire team of ‘Dare’ and the sponsors without whom none of this would have happened.”
Mid-Day walked away with four runner-up awards, two each in Multimedia Advertising Delivery category and Multimedia Communication category.
Mid-Day’s Bollywood Lunch Contest and Mid-Day Happy Hours @ Work won Excellence Awards in the Multimedia Communication category. Mid-Day Happy Hours @ Work and Mid-Day Corporate Cricket League won Excellence Awardees in the Multimedia Advertising Delivery category.
A delighted Neville Bastawalla, Head of Marketing, Mid-Day Multimedia, said, “We are thrilled that after three Global INMA wins this fiscal, we have won four awards at the Asian Multimedia Publishing Awards 2009. What delights us most is that we have won Multimedia Awards and not only Print Innovation Awards, recognising Mid-Day as a true innovation driven multimedia company.”
In the category of Multimedia Strategy and Business model, ASAPP Pvt Ltd was declared the winner for its project called ‘Construction World’.
Asian Book Publishing Awards
In the second round of recognition – the Asian Book Publishing awards – held at the same event, HarperCollins Publishers India Ltd, bagged two awards – one for its book ‘India on Television’ authored by Nalin Mehta; and the other for its ‘White Tiger’ campaign for the book authored by Aravind Adiga, for which the publisher was declared as Excellence Awardee.
Asian Corporate Communication Award
The third round of recognition brought an Excellence Award to India’s leading business conglomerate, Avantha, for building an effective communication channel and tool to connect with 20,000 employees across geographical, organisational and cultural borders and diverse business verticals.
APC and the Awards, described as the learning and networking event for publishing professionals in Asia, is presented by a host of regional and national associations – ASEAN Book Publishers Association (ABPA), Asia Digital Marketing Association (ADMA), and Asian Media Information & Communication Centre (AMIC).