Specialty media house CyberMedia has announced that it has acquired all the assets of TDA Group, Inc., a California-based integrated marketing communications and custom publishing company, in a strategic move to expand the services business of the company.
The new subsidiary, TDA Group LLC, will move forward retaining and utilising the skills and services of TDA’s staff, including ongoing participation in the business of founders Bob Tabke and Debbie Dawson to ensure continuity and maintain TDA’s client service excellence.
Commenting on the purchase, Pradeep Gupta, Chairman, CyberMedia, said, “We are very pleased to bring TDA Group into the CyberMedia business portfolio. It is a strategic move in growing our content-based services business rapidly. TDA is an outstanding business with excellent clients and people. TDA fits very well with our domain expertise in technology, and expands the proven core competence of CyberMedia in content-related areas.”
This is CyberMedia’s second acquisition in the US in the last 16 months. CyberMedia had acquired Illinois-based Publication Services, Inc. in December 2006. CyberMedia has already articulated its strategy to strengthen the media services business through both organic and inorganic means.
TDA Group Inc., with a strong track record of over 20 years, provides a wide range of value-added services to an A-list of high-tech clients, including several of the global leaders in the IT industry. Services provided by TDA include marketing consulting, content development, web and graphic design. TDA Group’s products encompass both print and online offerings and include magazines, newsletters, collateral, identity, customer reference programmes, white papers, direct mail and websites.
The TDA Group posted revenues exceeding $5 million in the year ending December 2007, with strong year-over-year growth at both the top and bottom lines and strong prospects in the current year.