Top Story


Home >> Media – Print >> Article

Cyber Media comes up with magazine on global outsourcing

Font Size   16
Cyber Media comes up with magazine on global outsourcing

Gurgaon-based Cyber Media (India) Limited (CMIL) has launched a new monthly magazine, named ‘Dataquest Global Outsourcing’. Hoshie Ghaswalla, President, Publishing, says the magazine aims to provide a wholesome perspective on the outsourcing scenario – the complete what, where, why and when of outsourcing. The publication takes credible and unbiased views on the complete management of outsourcing work across aspects- destinations, legalities, financials, issues etc,” he said.

Elaborating more, Ghaswalla said, over 25,000 copies of the first issue printed in July end have been circulated in key markets like Australia, Brunei, China, Europe, Hong Kong, Malaysia, New York, New Zealand, Singapore, Taiwan, Thailand, Philippines,UK, USA and Vietnam. In India, the copy is priced at Rs 120. An extensive research was conducted by IDC on the topic before CMIL finally launched the issue.

Citing examples from the editorial content of the pilot issue, he said both international and national industry experts had contributed tremendously. Comprehensive reports were available on export of work, off shoring and call centers etc. Key questions in these arenas have been successfully answered in well-drafted reader-friendly format. Besides this, there are extensive interviews of top honchos like Paul Maritz, Founder , PI Corporation and ex Group VP , Microsoft, Steve Gordon, President, Four Seasons and others. In all the magazine will cater to the needs of all players involved in the outsourcing industry, Ghaswalla said.

Cyber Media has publications in different arenas like infotech,telecom, consumer electronics, biotech, internet etc.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands