The Readership Studies Council of India (RSCI) has announced that CVL Srinivas, CEO of GroupM South Asia, has been nominated as Chairman for a period of two years with immediate effect. Srinivas takes over from Hormusji Cama who was Chairman of RSCI for the past two years.
RSCI was set up when the Audit Bureau of Circulations (ABC) and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners. The RSCI is governed by a 20 member managing committee consisting of publishers representing the print media, Advertising agencies’ representatives and advertisers. The managing committee of RSCI sets up the technical committee to work on the IRS. In a recent development, N.P. Satyamurthy was made the head of the technical committee to work on the new IRS.
Speaking on Srinivas’s nomination, Shashi Sinha, Chairman of ABC said, “From an ABC standpoint, we are delighted that Srini has taken over as Chairman of RSCI as there can’t be better person with this stature to guide RSCI, especially as we kickoff IRS 2016.”
Commenting on this development, I. Venkat, Chairman of MRUC said, “Srini brings over two decades of rich and varied experience in media planning and buying having worked in some of the best known agencies. I am confident that Srini, ably assisted by N.P. Satyamurthy, who has recently taken charge of the technical committee, will help us bring out an improved IRS 2016 with a 3,30,000 sample the largest such study anywhere in the world.”
Srinivas was, till recently, the chairman MRUC , stepping in to complete the term of his colleague Ravi Rao, who moved to Dubai in May 2015