Top Story

e4m_logo.png

Home >> Media – Print >> Article

CTV players go in for aggressive advertising to woo customers

14-December-2001
Font Size   16
Share
CTV players go in for aggressive advertising to woo customers

In a bid to counter the slowdown of sales, leading players in the colour television industry (CTV) are splurging money on major advertising plans to woo prospective customers.

According to Philips India Ltd., the only way to fight the slowdown is to aggressively advertise. With effective advertising plans company’s sales have increased by 200 per cent over last year.

Philips India Limited has earmarked almost four per cent of its revenues for the adspend in the next few months. According to industry analysts, the CTV industry has spent over Rs 120 crore on advertising alone in the last three months

Videocon International Ltd., has earmarked an ad spend of Rs 15 crore to promote its CTV range in December 2001. According to the company sources, normally its adspend is around Rs 10 crore every month. But, it has decided to hike the adspend to Rs 20 crore per month in October and November this year.

Not to be left behind, the Rs 730-crore Mirc Electronics Ltd., is all set to launch a high-voltage television campaign to promote its Onida Black television range soon.

Mirc Electronic Limited had marketshare of 8.7 per cent in June and with its advertising strategy it has risen to 12 per cent in October, thus becoming the second leading company in the CTV segment. The company has earmarked Rs 3 crore adspend for the next few months.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends