Fashion, luxury and lifestyle magazine segment has been witnessing a boom in recent years in India. There are already quite a few English fashion magazine titles available in the country catering to upper class readers, and joining this growing brigade is ‘Atelier’ magazine from Creative Nest Media. Priced at Rs 200, the monthly magazine has come out with an estimated print run of 30,000 copies.
Kiran Chopra has been roped in as the Editor of ‘Atelier’.
Speaking to exchange4media, Arpita Bannsal, MD, Creative Nest Media, said, “For ‘Atelier’, we are following the international concept. My clientele are high-profile and celebrities and I want to give them a feeling of luxury through the magazine.”
For distribution of the magazine, the group has tied up with the India Today Group and the magazine is being printed by Thomson Press. The group is also in the process of signing deals with international airlines and hotels for better penetration of the magazine.
In a prepared statement, Ankit Bansal, CEO, Atelier, noted, “The super rich-class in India is about 1.5 lakh. And, to satisfy the needs of these absolute affluent personalities, the magazine will feature international and high-end luxury brands.”
Apart from India, the magazine is targeting Asian countries as well, and in coming months, the group is planning to extend the magazine’s reach to the US too.
Meanwhile, Creative Nest Media has embarked on an OOH campaign in select cities to promote the magazine. The group is targeting 11 big cities of India, including Bangalore, Mumbai, Hyderabad, Chennai, Jaipur, Chandigarh, Delhi and Pune, among others.
‘Atelier’ features information on international premium brands, products and designs in fashion, beauty and luxury industry, and is focussed on “glamour, glitz and grandeur”. The magazine will also cover areas like art, entertainment, Bollywood and beauty.
The group is targeting national and international advertisers for ‘Atelier’. The first edition of the magazine carries ads of Romain Jerome, Tag Heuer, House Of Raro, Editions (Pens of the World), Thai Airways Royal Silk Class, Victorinox Swiss Army, Blues Jewellery, Era Landmark, Lodha Group, Tag Heuer Eternal Meredist, Tag Heuer Gold Phone, Conscient, Norway Tourism, PC Jewellers, ALOFT Hotel, Manchester City, Thailand Tourism, Blues Galleria, and France Tourism, among many others.
Having tapped the high-end segment, Creative Nest Media is now eyeing the middle class readers and is planning to launch another magazine by the end of the year 2011, targetted at the middle class segment.