In order to strengthen its brand connect with consumers, Cosmopolitan magazine will launch a newsstand-led consumer promotion called 'There's Something in it For You' from April 4.
According to company sources, the idea behind this promotion is to build a stronger brand association with consumers by providing them something extra. Apart from the four metros, the promotion will initially kick off in Bangalore, Hyderabad, Ludhiana, Guwahati, Pune, Chandigarh, Lucknow, Patna, Goa, Ahmedabad, Jaipur, Kanpur, Cochin, Trivandrum, Varanasi and Coimbatore.
The company has carefully devised its marketing strategy in order to extend its brand connectivity by using Cosmopolitan branded merchandising free of cost which will lead to higher brand equity and consumer connect with the magazine.
Cosmopolitan will initially run this campaign for three months. To kick off this activity, the April and May issues of the magazine will carry a special Cosmopolitan coaster. The June issue will carry two coasters. All four together will form part of a set of four Cosmo Collectible Coasters. So the idea is to get the consumers hooked to it month after month.
With an aim to garner similar kind of sales for the next three months, Cosmopolitan will be concentrating on advertising its new launch across the India Today publications as well as Mid-Day in Mumbai.