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Consumer Durables advertising in Print in 2006:x study

Consumer Durables advertising in Print in 2006:x study

Author | exchange4media News Service | Monday, Jan 22,2007 7:20 AM

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Consumer Durables advertising in Print in 2006:x study

There was no significant change in print ad volumes of Consumer Durables in 2006. South zone publications garnered the highest 34 per cent share of ad volumes of Consumer Durables last year. October saw a huge spike in the number of ads. While LG Electronics topped advertising in Consumer Durables in Print in 2006, Samsung AirConditioners had the maximum share of innovative ad layouts.

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