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Consumer durables advertising in print drops 21 pc in 2008: AdEx Analysis

09-February-2009
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Consumer durables advertising in print drops 21 pc in 2008: AdEx Analysis

Consumer durables advertising in print witnessed a 21 per cent decline during 2008 as compared to 2007. Television sets accounted for one-fourth share of consumer durables advertising in print during 2008. LG Electronics India Ltd was the top advertiser among consumer durable brands in print during the year.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.