Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

Author | exchange4media News Service | Monday, Sep 08,2008 8:18 AM

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Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

Consumer durables advertising in print dipped by 20 per cent during the first half of 2008 as compared to the corresponding period of 2007. Television sets had the largest share of the consumer durables advertising pie in print during the period. LGEIL was the No. 1 advertiser in print, while Samsung Bio Sleep was the most advertised new consumer durable brand in H1 2008.

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