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Confectionaries sector advertising in print jumps 107 pc in Jan-Apr 09: AdEx Analysis

08-June-2009
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Confectionaries sector advertising in print jumps 107 pc in Jan-Apr 09: AdEx Analysis

Confectionaries sector advertising in print saw a growth of 107 per cent during January-April 2009 as compared to same period in 2008. ‘Chocolates’ category led in print advertising during this period, with Cadburys India Ltd accounting for 49 per cent of confectionaries sector print ad pie.

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