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Conde Nast Traveller begins its India journey; Alok Nanda & Co handles creatives

04-October-2010
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Conde Nast Traveller begins its India journey; Alok Nanda & Co handles creatives

‘Conde Nast Traveller India’ is hitting newsstands on October 4, 2010. This is the sixth edition of the travel publication. Priced at Rs 100, the bi-monthly magazine is seeking to position itself as a luxury travel and lifestyle magazine. The inaugural October issue will be made available across over 20 towns in India. Alok Nanda & Co has been assigned the creative duties, while the media buying and planning is being handled in-house.

Alex Kuruvilla, Managing Director, Condè Nast India, said, “Since Conde Nast established its fully-owned subsidiary in India in 2007, it has already become synonymous with outstanding journalism, influential brands and world-class quality. Following the runaway success of ‘Vogue’ and ‘GQ’ in India, we are proud to bring another iconic title from the Condé Nast stable – the much-awaited ‘Condé Nast Traveller India.”

The first edition of the magazine was launched in the US in 1987. It has received six National Magazine Awards there. The UK edition was launched in 1997 and has won the PPA Consumer Lifestyle Magazine of the Year on two occasions.

Divia Thani Daswani, Editor, ‘Conde Nast Traveller India’, said, “The Indian travel market is growing at an unprecedented rate. Today’s affluent, sophisticated Indian traveller is looking for more than just a sight-seeing trip – he is looking for an unforgettable experience that enriches his life and remains a great story to tell. This makes it the perfect moment to introduce him to the world’s most inspiring and authoritative travel publication, ‘Conde Nast Traveller India’.”

Conde Nast India intends to replicate the success model of ‘Vogue’ and ‘GQ’ in India. Speaking on the marketing, Oona Dhabhar, Marketing Director, Condé Nast India, said, “The marketing plan will be extremely targeted and focussed with the objective of catching the affluent traveller at key touch points. The digital medium will also play a key role in the overall plan.”

The first cover features Aishwarya Rai Bachchan, where she takes the reasers on a tour of her favourite European capital. It is photographed by maverick photographer Pascal Chevallier in Paris.

Arjun Mehra, Publisher Director, Conde Nast India, said, “With a bouquet of three leading fashion and lifestyle titles, Condé Nast India provides advertisers the perfect platform to reach an elusive and discerning audience. ‘Conde Nast Traveller’s Indian edition will replicate its global recognition as one of the world’s finest luxury marketing vehicles. Not only have we received a tremendous response from the core travel categories of hotels, airlines, tourism boards, we also have the support of luxury car, watch, jewellery and fashion brands.”

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