The exchange4media Group has undertaken an initiative to provide comprehensive information on the Indian magazine industry -- from resources to players and their standing in the industry to other details like the nature of advertising done in various magazine products and so on.
In association with TAM AdEx and Conversant Info Solutions, the e4m Group’s ‘Ready Reckoner’ on the Indian magazine industry will be released along with the May 2007 issue of the ‘Pitch’, a group publication. The reckoner attempts to provide readers with a complete overview of the Indian magazine market.
An official communiqué states: “The Indian magazine industry is a rich amalgam of robust reporting and top quality presentation on diverse areas of human and professional interest. The magazines meet the information needs of all segments of society, and have indeed given shelf-life to well-researched reports.”
The overview presented in the reckoner will encompass genre-wise details along with critical comments from industry experts and publishers on the prospects and challenges of this rapidly growing segment of the Indian media industry.
Some of the salient features of this report include: analysis of global trends; top advertising categories; brand/product group trends; potential threats and challenges, among many others. The report intends to provide a snapshot of this industry and act as an industry guide for those having interest in the business of Indian magazines.