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Colgate-Palmolive India to widen its product portfolio

19-February-2001
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Colgate-Palmolive India to widen its product portfolio

Colgate-Palmolive India is planning to widen its product portfolio and bring in some of its global brands in categories as diverse as household surface care, fabric care, personal care and pet foods.

Colgate-Palmolive is strategically positioned to capitalise on the opportunities in its four core product categories—oral, personal, household and fabric care—in the coming years.

Non-oral care products currently contribute around 10 per cent to the turnover. In fabric care, Colgate has Ajax, ABC, Arctic, Dynamo and Fab detergents in its global portfolio. Among fabric softeners, it has the Fleecy and Suavitel brands.

In household care, it has brands like Palmolive dishwashing liquid and Ajax. In personal care, it has Lady Speed Stick deodorants, Protex shower cream and Caprice shampoo.

The products will be launched only after test marketing them. They will either be manufactured here or imported.

In India, Colgate-Palmolive is present in the oral care, personal care and household surface care segments. It is the market leader in the oral care segment through its main brand, Colgate.

In personal care, its Palmolive brand of soaps has only one per cent market share while in shaving gels and creams, it claims to have a 20 per cent share. In shampoos, its Halo brand has kept a low profile and the Optima brand is no longer present in the market. Its Charmis brand of cold cream does not have a significant presence in the respective category.

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