Top Story

e4m_logo.png

Home >> Media – Print >> Article

Coke to introduce new version of Maaza

02-June-2001
Font Size   16
Share
Coke to introduce new version of Maaza

Coca Cola India on Friday introduced a new version of Maaza, which it claims is fortified with ‘calcium’. The move is based on consumer research conducted by the company and is part of the company’s strategy to shift the brand towards a broader portfolio.

As per the latest ORG-MARG retail audit data, Maaza leads in the Rs 250 crore fruit-based drinks market with 28 per cent market share. As per the study, Frooti is the closest competitor at 23 per cent while Pepsi follows with a combined market share of Slice and Mangola at 18 per cent.

The company has already invested upwards of Rs six crore in giving Maaza a facelift, together with a new advertising campaign and logo. In the last one year, the company has also increased the number of plants manufacturing Mazaa from 13 to 15 and also increased the total capacity from 2000 bottles per minute to 2500 bottles per minute.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems