Top Story


Home >> Media – Print >> Article

Coke to introduce new version of Maaza

Font Size   16
Coke to introduce new version of Maaza

Coca Cola India on Friday introduced a new version of Maaza, which it claims is fortified with ‘calcium’. The move is based on consumer research conducted by the company and is part of the company’s strategy to shift the brand towards a broader portfolio.

As per the latest ORG-MARG retail audit data, Maaza leads in the Rs 250 crore fruit-based drinks market with 28 per cent market share. As per the study, Frooti is the closest competitor at 23 per cent while Pepsi follows with a combined market share of Slice and Mangola at 18 per cent.

The company has already invested upwards of Rs six crore in giving Maaza a facelift, together with a new advertising campaign and logo. In the last one year, the company has also increased the number of plants manufacturing Mazaa from 13 to 15 and also increased the total capacity from 2000 bottles per minute to 2500 bottles per minute.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.