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Coke pushes consumption in South markets

Coke pushes consumption in South markets

Author | NULL | Monday, Jan 01,1900 3:39 PM

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Coke pushes consumption in South markets

Coca-Cola has formulated a multi-pronged strategy for the southern market with a view to increasing consumption, according to Hindustan Coca-Cola Beverages director (regional operations-south) Mr. Amit Jain.

The soft drink major would look at the southern market through a “twin strategy”, drinking and drink. The company would concentrate on increasing the consumer-based by adding fresh users besides leveraging on the existing customer base, towards improving the consumption level.

In south, Coca-Cola is looking at a 14 per cent growth by the end of this year.

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