Top Story


Home >> Media – Print >> Article

Coke pushes consumption in South markets

Font Size   16
Coke pushes consumption in South markets

Coca-Cola has formulated a multi-pronged strategy for the southern market with a view to increasing consumption, according to Hindustan Coca-Cola Beverages director (regional operations-south) Mr. Amit Jain.

The soft drink major would look at the southern market through a “twin strategy”, drinking and drink. The company would concentrate on increasing the consumer-based by adding fresh users besides leveraging on the existing customer base, towards improving the consumption level.

In south, Coca-Cola is looking at a 14 per cent growth by the end of this year.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.