Top Story


Home >> Media – Print >> Article

Coke India captures 58% marketshare

Font Size   16
Coke India captures 58% marketshare

Coca-Cola India claimed to have captured 58.4 per cent share of the carbonated soft drink market and announced appointment of 6 regional directors. The company also claimed that following regional consolidation, Fanta grew by 30 per cent in Tamil Nadu, Limca grew by 28 per cent in Punjab, Maaza by 30 per cent in Mumbai and Thums Up became the leading brand in Andhra Pradesh and Kolkata.

The company, which has in the recent past been plagued by high manpower turnover, said the appointments complete regionalisation of Indian operations and would help it in improving operational profitability.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017