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Coke India captures 58% marketshare

14-April-2001
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Coke India captures 58% marketshare

Coca-Cola India claimed to have captured 58.4 per cent share of the carbonated soft drink market and announced appointment of 6 regional directors. The company also claimed that following regional consolidation, Fanta grew by 30 per cent in Tamil Nadu, Limca grew by 28 per cent in Punjab, Maaza by 30 per cent in Mumbai and Thums Up became the leading brand in Andhra Pradesh and Kolkata.

The company, which has in the recent past been plagued by high manpower turnover, said the appointments complete regionalisation of Indian operations and would help it in improving operational profitability.

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