Coca Cola unveils the 2006 edition of Limca Book of Records

Coca Cola unveils the 2006 edition of Limca Book of Records

Author | exchange4media News Service | Friday, Jun 09,2006 7:15 AM

Coca Cola unveils the 2006 edition of Limca Book of Records

Coca Cola India on Thursday launched the 17th edition of the Limca Book of Records in the Capital. The latest edition comes with 18 refreshing and informative sections and showcases the remarkable achievements of over 10,000 Indians from around the world.

The book was unveiled amid a felicitation ceremony by Atul Singh, President and CEO, Coca-Cola India, and Vijaya Ghose, Editor, Limca Book of Records.

Also present on the occasion were Vijaypat Singhania, Chairman Emeritus of Raymond Ltd; J N Kaul, President of SOS Villages; Shaurya Chakra winner, Cdr Uday K Sondhi (the only Indian to be cleared to fly a helicopter with an artificial leg); and Nishant Kasibhatla, who has an amazing memory.

Singhania, Kaul and Satish Gujral have been adjudged as the ‘People of the Year’ in the 2006 edition of Limca Book of Records. The latest edition incorporates achievements across 18 sectors like medical science, radio, television, entertainment, transport, etc, showcasing records made and broken across India.

Speaking on the occasion, Atul Singh said, “We at Coca-Cola India are proud to launch the all new and invigorated Limca Book of Records 2006. This book goes beyond just paying tribute to Indians who have the drive to excel. It, in fact, inspires us to believe that nothing is impossible. The record book is clearly a succinct summarisation of India at her best.”

This year’s edition also features interviews with 10 leading personalities, including singer Shubha Mudgal and soap queen Ekta Kapoor, to name a few.

The book also features SOS Villages, Bajaj Group of Companies, LIC and BHEL as part of its ‘Doing India Proud’ section. Other names featured in the ‘People of the Year’ section include Dr V Shantha, Magsaysay award winner and Chairperson of Cancer Institute; and Joshna Chinnappa, the first Indian to win the U-19 British Junior Squash title and the youngest national women’s champion.

According to Ghose, “The Limca Book of Records has, since its inception in 1990, been a book with the aim to seek out, encourage and applaud efforts of Indians conquering the impossible. Over the years we have diversified our sections, changed the records, added new types of entries and changed the look of book time and again. Today, the book has truly become the most trusted and the most valued infotainment source, read as much for its authenticity as for its presentation of rare and little known facts.”

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