Coca-Cola India has kicked off a 11-city indipop tour titled “Full Volume” in association with B4U. The aim of this tour is to reach out to smaller cities which contributes 50 per cent of its total sales in India.
The first show was flagged off in Pune, last week, more shows will be rolled out with in a month in Nasik, Baroda, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Lucknow, Jamshedpur, Hyderabad and Chennai.
In another promotion, Coca-Cola launched a mega contest – Coca-Cola Live and Loud Contests—alongwith the latest Geri Halliwell album “Scream If You Want to Go Faster” on Coca-Cola Enjoyzone.
Coca-Cola will reward consumers with trips to watch Deep Purple Live in Concert in Europe in August, Swatch watches and music hampers.
Our typical marketing budget is usually 10 per cent of the topline spend