Top Story

e4m_logo.png

Home >> Media – Print >> Article

Coca Cola India to break even in 2001

31-January-2001
Font Size   16
Share
Coca Cola India to break even in 2001

Coca-Cola India finally hopes to break even in the calendar year 2001. This was disclosed by Coca Cola India president and chief executive officer Alex von Behr at the release of the millennium issue of the Limca Book of World Records.

The company claims to have increased its Indian market share by 1 per cent from 57 per cent to 58 per cent in the year 2000. The company attributed the strong performance to its decentralised manufacturing and distribution network set in place last year, combined with market and consumer-focused localised marketing.

Following the restructuring, the company was split into six operating strategic business units - Delhi, Mumbai, Bangalore, Hyderabad, Calcutta, and Ahmedabad - as per its `act local and think local' strategy.

On the launch of new brands, Mr. Behr said Coca Cola may not launch more brands in the country due to the high costs involved and added that new products were likely to be launched under existing brand names.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends