Top Story


Home >> Media – Print >> Article

Coca Cola has dropped the price of its two non-cola brands

Font Size   16
Coca Cola has dropped the price of its two non-cola brands

Soft drink major Coca Cola has dropped the price of its two non-cola brands Fanta and Sprite by around Re 1 each in Delhi and West Bengal in the standard 300ml bottle. The new MRP for both the brands has been fixed at Rs 8.

Meanwhile, industry sources say that Coke has followed its competitor Pepsi which is also believed to have dropped the price of its orange drink Mirinda. Coke's announcement of the price cut comes as a rude shock to the industry which is already reeling under pressure because of the high excise and sales tax structure. Early this month, the two companies increased prices of their cola brands Coke and Pepsi by Re 1 in key markets including Delhi.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.