Top Story


Home >> Media – Print >> Article

Coca-Cola gets serious about water business

Font Size   16
Coca-Cola gets serious about water business

Coca-Cola India is getting serious on its water business. The company expects its water brand Kinley to contribute about 5 percent to its total turnover this year.

The company is also planning an expansion of its water bottling operations. Kinley water, launched in August 2000 in 1-litre PET bottle at Rs 10, has not been rolled out nationally so far. The brand is yet to be distributed in the East. It was launched in Goa, this week. The water is currently being produced at Coca-Cola's three greenfield manufacturing plants located at Bidadi, near Bangalore, Dasna in UP, and Goa.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...