CNBC-TV18 has been keen on strategic print partnership. It was in talks with Financial Times in early 2008, and has now formally announced a partnership with Mint, the business daily from HT Media Ltd. Talks have been doing the rounds in the market about ‘problems’ between Mint and Wall Street Journal ever since the latter got the government nod for a facsimile edition. This new pact is a win-win for Mint, which now has two strategic partners.
On how the two partnerships would be independent of each other, Vivek Khanna, Business Head, Mint, explained, “We work as HT Media group and CNBC-TV18 group and have been doing work together before, therefore, this partnership is yet another extension of the work that we have done in the past. There is no linkage between the two partnerships of Wall Street Journal and Mint and CNBC-TV18 and Mint.”
He further clarified, “The facsimile edition of WSJ will have absolutely no effect on the content partnership with Mint.”
In the past, Delhi media circles have been abuzz with speculations that TV18 might acquire business daily Business Standard in which London’s Financial Times holds a minority stake.
In what seems to be a long-awaited attempt to enter the print space, CNBC-TV18 and Mint have now entered into this partnership, wherein they will jointly bring exclusive content on a daily and weekly basis. One can look forward to daily news and analysis from CNBC-TV18 in Mint, and insightful stories from the latter on CNBC-TV18.
Commenting on this development, R Sukumar, Editor, Mint, said, “At Mint, we have always focused on delivering clarity in business news and reportage and reach our readers wherever they are. Our presence on CNBC-TV18 will enhance our offering significantly.”
Speaking on the partnership, Udayan Mukherjee, Managing Editor, CNBC-TV18, said, “We look forward to creating compelling content through this association. CNBC-TV18 has always been committed to providing hard nosed analysis and perspective, presented incisively and consistently. We believe Mint will be a great partner for us in furthering that objective.”