With its renewed association with Bollywood star Shah Rukh Khan, Clinic All Clear, HLL's anti-dandruff shampoo brand, hopes to register a 30 per cent growth in the current year.
The company has recently launched a new `Dho Dala' television commercial (TVC) featuring Shah Rukh Khan with the tagline `Dandruff Hataye, balon ko swasth mulayam banaye'. The new ad essentially uses the star in a dramatic manner so as to ensure that the brand moves from authority to attitude attribute.
The ad also sets a new benchmark in celebrity advertising with the presence of both Shah Rukh Khan and Ruby Bhatia. The ad has been shot on a large scale with an audience of 2,000. The innovative way in which the `All Clear' confidence has been depicted contributes to its uniqueness.