Top Story

e4m_logo.png

Home >> Media – Print >> Article

Clinic All Clear hopes to register 30% growth Shah Rukh Khan

09-February-2001
Font Size   16
Clinic All Clear hopes to register 30% growth Shah Rukh Khan

With its renewed association with Bollywood star Shah Rukh Khan, Clinic All Clear, HLL's anti-dandruff shampoo brand, hopes to register a 30 per cent growth in the current year.

The company has recently launched a new `Dho Dala' television commercial (TVC) featuring Shah Rukh Khan with the tagline `Dandruff Hataye, balon ko swasth mulayam banaye'. The new ad essentially uses the star in a dramatic manner so as to ensure that the brand moves from authority to attitude attribute.

The ad also sets a new benchmark in celebrity advertising with the presence of both Shah Rukh Khan and Ruby Bhatia. The ad has been shot on a large scale with an audience of 2,000. The innovative way in which the `All Clear' confidence has been depicted contributes to its uniqueness.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business