Top Story

e4m_logo.png

Home >> Media – Print >> Article

Clinic All Clear hopes to register 30% growth Shah Rukh Khan

09-February-2001
Font Size   16
Share
Clinic All Clear hopes to register 30% growth Shah Rukh Khan

With its renewed association with Bollywood star Shah Rukh Khan, Clinic All Clear, HLL's anti-dandruff shampoo brand, hopes to register a 30 per cent growth in the current year.

The company has recently launched a new `Dho Dala' television commercial (TVC) featuring Shah Rukh Khan with the tagline `Dandruff Hataye, balon ko swasth mulayam banaye'. The new ad essentially uses the star in a dramatic manner so as to ensure that the brand moves from authority to attitude attribute.

The ad also sets a new benchmark in celebrity advertising with the presence of both Shah Rukh Khan and Ruby Bhatia. The ad has been shot on a large scale with an audience of 2,000. The innovative way in which the `All Clear' confidence has been depicted contributes to its uniqueness.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India