The cK Watch Co Ltd.- a joint venture between the world's largest watch manufacturer, The Swatch Group, and American designer, Calvin Klein-has launched its collection of cK watches in India. The cK watch would be positioned as a fashion brand, and the distribution will span leading watch retailers and fashion stores in the country. Mr. Sanjeev and Mr. Ajay Bijli of Priya Exhibitors will be the distributors for North-East, and Mr. Aftab Patel of Watches of Switzerland for the south-western part of the country.
The core styles of the cK watch collection are Tech, Minimal, Dress and Duality. In India, over 50 references in seven ranges will be available at outlets across the country and range between Rs 5,500 and Rs 17,500.
cK watches are present in 45 countries across the globe, with lead markets in the US, Canada, Japan, Italy, Singapore, Germany, France and Switzerland.