Top Story

e4m_logo.png

Home >> Media – Print >> Article

Cityplus, Soft Cotton execute print innovation

01-October-2012
Font Size   16
Share
Cityplus, Soft Cotton execute print innovation

Jagran’s weekly community tabloid Cityplus came up with an innovative communication solution for Soft Cotton Dry Cleaners in its edition dated September 30, 2012. The print innovation saw the Cityplus edition being distributed in laundry bag format in Delhi’s Dwarka area. More than 35,000 copies were distributed.

Manoj Gupta, owner of Soft Cotton Dry Cleaners told exchange4media, “The idea behind this envelope innovation is to build our brand among the local households and also to promote the dry cleaning industry.”

Elaborating on the innovation, Pururaj Singh, Senior Manager - Sales and Marketing (North), Jagran Cityplus said, “The focus of brand Jagran Cityplus has always been to deliver innovations and hyper local marketing solutions to clients. Jagran Cityplus holds a strong position in Dwarka area for doing new media innovations at regular intervals. We are truly excited with this new innovation and about the feedback. We had earlier done similar innovations for HCL and Malhotra Jewellers in Noida. We will continue to deliver impact in the market through many more special innovations in the coming days.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship