Jagran’s weekly community tabloid Cityplus came up with an innovative communication solution for Soft Cotton Dry Cleaners in its edition dated September 30, 2012. The print innovation saw the Cityplus edition being distributed in laundry bag format in Delhi’s Dwarka area. More than 35,000 copies were distributed.
Manoj Gupta, owner of Soft Cotton Dry Cleaners told exchange4media, “The idea behind this envelope innovation is to build our brand among the local households and also to promote the dry cleaning industry.”
Elaborating on the innovation, Pururaj Singh, Senior Manager - Sales and Marketing (North), Jagran Cityplus said, “The focus of brand Jagran Cityplus has always been to deliver innovations and hyper local marketing solutions to clients. Jagran Cityplus holds a strong position in Dwarka area for doing new media innovations at regular intervals. We are truly excited with this new innovation and about the feedback. We had earlier done similar innovations for HCL and Malhotra Jewellers in Noida. We will continue to deliver impact in the market through many more special innovations in the coming days.”