CineMaya in strategic distribution tie-up with Telugu Times in the US

CineMaya in strategic distribution tie-up with Telugu Times in the US

Author | exchange4media Bangalore Bureau | Tuesday, Mar 18,2008 7:55 AM

CineMaya in strategic distribution tie-up with Telugu Times in the US

US-based CineMaya Media Group, which concentrates specifically on the Indian Disapora in North America, recently tied up with Telugu Times for distribution in the US. CineMaya has also been gradually spreading its presence in India through platforms across the spectrum of media, entertainment and marketing.

The tie-up with Telugu Times was announced by Nayan Padrai, President, CineMaya. Telugu Times is the first Global Telugu newspaper published from San Jose/New York, USA, since February 2004. Speaking on the occasion, Subba Row V Chennuri, Managing Director, Telugu Times, expressed his happiness on the tie-up.

Jayaram Komati, Chairman, Telugu Times, said, “We are happy to be associated with CineMaya, a publicly traded company in North America. In the US, Malayalees, Punjabis, Gujaratis, Tamilians and other Indian communities have newspapers in their own languages, and Telugu Times filled in the gap for the Telugu community. Telugu Times has become known not only a media vehicle for the Telugu community for comprehensive news, but also a media connection between the community and its motherland.”

The CineMaya Group would distribute and market Telugu Times in North America. Telugu Times is owned by Telugu Times Media Inc. USA. Recently, the CineMaya Group had bought a majority stake in the publication and the right to publish it in the region. The monthly tabloid targets Telugu NRIs living in North America, who form almost 23 per cent of the total Indian population living in the region. Beginning April, the CineMaya Group hopes to publish it bi-monthly. The tabloid has 32 pages and a circulation of 20,000 copies.

Other publications under the banner of the CineMaya Group include The Indian Express’ weekly North American edition and Divya Bhaskar’s weekly Gujarati North American edition. All the publications have a 4:6 ratio of North American and Indian content.

Through its film and production division, CineMaya Films, established last year in Mumbai, the Group plans to foray into films and content creation for television channels. The division aims to create content that is engaging and gripping for the young audience in India.

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