Movie exhibition company Cinemax Cinemas launched a monthly film encyclopaedia titled ‘Cinemax Magazine’ on August 17, 2006. The magazine will provide an insight into the world of Bollywood and events taking place at all Cinemax multiplexes.
Speaking at the launch, Devang Sampat, GM, Marketing and Sales, Cinemax, said, “It is a great moment for Cinemax as this is the first time in the history of cinema entertainment that a film encyclopaedia has been launched. Our very own Hiral Kanakia will edit the magazine. The content will focus on Cinemax’s expansion plans, its activities and events, and will also endeavour to take a note of fellow achievers.”