The Indian Magazine Congress (IMC), the annual conference of the Association of Indian Magazines (AIM), to be held in Mumbai on February 14 and 15, puts the spotlight on the Indian magazine industry and brings together a galaxy of international and national speakers at its sessions.
The theme for IMC 2103 is ‘New Directions, New Opportunities’ and the conference will explore how magazine publishers can generate revenues from new streams by building sustainable and scalable models. ‘The new business model’ will be the topic taken up by keynote speaker Peter Kreisky, Founder and Chairman of the Kreisky Media Consultancy. Kreisky, a renowned expert on strategy in media and entertainment, has advised many organisations, including Time Inc. He will share his thoughts on new business models and operating processes and how they can have a very positive impact on the bottomlines of magazine publishers.
The first panel discussion will focus on the contentious issue, ‘Church vs. State – Has the wall between editorial and business been breached?’, wherein the panelists will delve into how editors today are not just looking into content, but also increasingly getting involved into the business part of the publication. But, does helping advertisers reach their target audience come at the cost of compromising on content? This will be deliberated upon by a panel comprising Indrajit Gupta of Forbes, Hormazd Sorabjee of Autocar India, and Krishna Prasad of Outlook. Moderating the session will be Pearson’s Khozem Merchant.
Different researches have been conducted in countries where the proof of performance and delivery of magazines have been amply proven. The session, ‘Proof of Performance – How magazine media engages audiences and delivers too’, will explore two such researches and their impact on magazine effectiveness and selling. Ingrid van der Werf of Sanoma Media will talk about her research based on neuroscience to find out more about magazine engagement. Chris Llewellyn, President of the International Federation of the Periodical Press (FIPP), will also present a case study.
Another session explores how some classic publications have successfully transformed themselves from just being in print to being present across multiple platforms today. At the session ‘Case Study: Developing a multi-platform magazine media brand’, Arnaud Saint-Simon of Psychologies Group and Fabrizio d'Angelo of Burda Holding International will examine case studies on how magazines leveraged their brand strength to gain revenues from multiple streams after transforming themselves to become a multi-platform brand.
The session, ‘Advertising creativity and magazine media’, will showcase how advertisers work with magazine media companies to innovate and engage their target audiences in the most entertaining and effective manner. The power-packed panel for this session includes Sonal Dabral of DDB Mudra Group, Satyaki Ghosh of L’Oreal India, Samrat Som of Louis Phillipe, Aditya Birla Group, and Lutz Kothe of Volkswagen, India and will be moderated by Tarun Rai of WWM.
The final two sessions of IMC will have heavyweights from the media industry sharing the stage. The penultimate session will discuss how the magazine medium, which has very high engagement levels with its readers, can be leveraged better. The panel for this session includes the who’s who from media agencies, including Sam Balsara of Madison World, CVL Srinivas of GroupM, Ambika Srivastava of ZenithOptimedia and Ashish Bhasin of Aegis Media. Moderating this heavy-duty session will be Tarun Rai of WWM.
The final session of IMC 2013 is the ‘Power CEO’, with the biggest names from the publishing space taking centre-stage. One can hear Stefano De Alessandri of Mondadori International, Torsten Klein of Gruner + Jahr International, Ashish Bagga of India Today, and Paresh Nath of Delhi Press Group on the same platform. This session will be moderated by Chris Llewellyn of FIPP.