‘Chitralekha’, touted as the largest selling periodical in Western India, is launching ‘Autocar Gujarati’, the Gujarati edition of the auto magazine, ‘Autocar India’. Starting with an 8-16 page magazine-within-magazine format, it will be circulated with the flagship brand ‘Chitralekha’ every month.
‘Chitralekha’ has pioneered this unique concept with ‘Priyadarshini’, a magazine for women, and now is extending the same to ‘Autocar’. With a separate cover and format similar to ‘Autocar India’, it will reach over 240,000 affluent Gujarati homes that are amongst the largest buyers of premium cars in India.
‘Chitralekha’ readers will now have access to contributions by the best auto writers in India, namely Hormazd Sorabjee, Shapur Kotwal, and Ajit Dalvi, among others. With ‘Autocar Gujarati’, enthusiastic car buyers will be privy to new launches, car and bike reviews, test drive reports, top selling cars and lots more.
Commenting on this partnership, President and Publisher of Chitralekha Group, Mitrajit Bhattacharya, said, “The auto industry promises great returns from a P1 market like ours, and there is no better way of delivering the same than associating with ‘Autocar India’. With Hormazd and his team reviewing new car brands in India month after month, I am sure ‘Autocar Gujarati’ will soon become the final word on car purchase amongst affluent Gujaratis. We will monitor the success of the 8-pager closely, which should ideally lead to launch of an independent magazine.”
Echoing this sentiment, Hormazd Sorabjee, Editor, Autocar India, said, “We are delighted to partner with ‘Chitralekha’ and share our content with a discerning Gujarati audience. ‘Chitralekha’ readers can look forward to the same scoops, news and reviews that has made ‘Autocar India’ the last word on all things automotive.”
‘Chitralekha’, which will celebrate its 60th anniversary next year, claims to reach over 110,000 homes per week in Mumbai. Overall it circulates over 240,000 copies per week and claims to have retained its leadership position since its launch six decades ago. Apart from the flagship publication in Gujarati, ‘Chitralekha’ has a Marathi edition and various lifestyle English titles like ‘Watch World’ and ‘BTW’.
‘Autocar India’ is the country’s leading automobile brand, providing the best advice to car and motorcycle buyers. Giving its readers objective analysis and respected verdicts on all new machinery puts it ahead of the competition. The ‘Autocar India’ brand also offers online users a huge database of second-hand cars for sale. The magazine claims to have the largest classified services section in the market.