Top Story


Home >> Media – Print >> Article

Chitralekha Gujarati launching US edition this month

Font Size   16
Chitralekha Gujarati launching US edition this month

The Chitralekha Group, publishers of Chitralekha Gujarati, is launching a USA/Canada edition in January. Gujaratis constitute a whopping 40 per cent of Indians residing in America, and Chitralekha, with its 57-year-old lineage, is a fondly remembered household name amongst these expatriates. Hence, an edition providing news and information about their homeland coupled with some local content has been long awaited by these non-resident Gujaratis to connect to their roots.

Maulik Kotak, Chairman of the Chitralekha Group, said, “We are very excited about the project and the initial reaction has been very positive.”

Added Mitrajit Bhattacharya, Publisher, Chitralekha, “It was a natural extension to take the brand to the largest non-resident Gujarati (NRG) market, the US. We have set up a very capable infrastructure in the US to handle printing, subscription, distribution, marketing and ad sales. We are printing the magazine in Maryland and have large subscriber bases in New York, New Jersey, Boston, Chicago, LA, Houston, Toronto, etc. This edition is an ideal vehicle for advertisers like retailers, tour operators, tourism boards, etc., who are looking to attract the affluent NRGs and we are very happy with the ad bookings in the initial issues.”

The launch is backed by a huge media blitz in America with advertisements in TV and radio. Starting with a print run of 15,000 copies, the edition has received an overwhelming response from subscribers as well as the advertising fraternity wanting to catch the attention of a captive non-resident Gujarati audience. The price per copy has been fixed at $65 in the US and $80 in Canada. The ad rates have been fixed at $1,500 (Rs 66,000) for a full- page colour ad.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.