Top Story


Home >> Media – Print >> Article

Chitralekha Gujarati launching US edition this month

Font Size   16
Chitralekha Gujarati launching US edition this month

The Chitralekha Group, publishers of Chitralekha Gujarati, is launching a USA/Canada edition in January. Gujaratis constitute a whopping 40 per cent of Indians residing in America, and Chitralekha, with its 57-year-old lineage, is a fondly remembered household name amongst these expatriates. Hence, an edition providing news and information about their homeland coupled with some local content has been long awaited by these non-resident Gujaratis to connect to their roots.

Maulik Kotak, Chairman of the Chitralekha Group, said, “We are very excited about the project and the initial reaction has been very positive.”

Added Mitrajit Bhattacharya, Publisher, Chitralekha, “It was a natural extension to take the brand to the largest non-resident Gujarati (NRG) market, the US. We have set up a very capable infrastructure in the US to handle printing, subscription, distribution, marketing and ad sales. We are printing the magazine in Maryland and have large subscriber bases in New York, New Jersey, Boston, Chicago, LA, Houston, Toronto, etc. This edition is an ideal vehicle for advertisers like retailers, tour operators, tourism boards, etc., who are looking to attract the affluent NRGs and we are very happy with the ad bookings in the initial issues.”

The launch is backed by a huge media blitz in America with advertisements in TV and radio. Starting with a print run of 15,000 copies, the edition has received an overwhelming response from subscribers as well as the advertising fraternity wanting to catch the attention of a captive non-resident Gujarati audience. The price per copy has been fixed at $65 in the US and $80 in Canada. The ad rates have been fixed at $1,500 (Rs 66,000) for a full- page colour ad.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.