Top Story

e4m_logo.png

Home >> Media – Print >> Article

Chitralekha Group's Mitrajit Bhattacharya is new President of AIM

26-February-2014
Font Size   16
Share
Chitralekha Group's Mitrajit Bhattacharya is new President of AIM

Chitralekha Group President and Publisher Mitrajit Bhattacharya has been elected as the new President of Association of Indian Magazines (AIM). He takes charge from Tarun Rai, CEO, Worldwide Media.

R Rajmohan, Publisher, Open magazine is the new Vice-President, while B Srinivasan, Managing Director, Vasan Publications is the new General Secretary. Pradeep Gupta, CMD, Cybermedia will continue to be the Treasurer.?

Talking to exchange4media,? Mitrajit Bhattacharya said, “I have been associated with AIM ?as an office bearer ?for ?last ?past four years and ?hence, ?it is a gradual transition. ?Whatever we? have been doi?ng? as a group?,? I would like to continue doing that. ?H?aving said that, there are a couple of focus areas that we have?, first ?is ?to get more member?s? on board, ?particularly from the South and the East.”

He further said, “Second focus area is to step up the developmental work, which as an Association we are supposed to do. You will see a lot more work that will come up in terms of cutting edge proprietary research, which AIM is going to present to the market, which would help the magazine industry as a whole. Apart from these, we will continue to take up issues that we are confronted with on a regular basis – be it with distribution or liaison with the Government or RNI.” 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication