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Chitralekha Group of Publications launches ‘Watch Couture’ for Standard Chartered Platinum cardholders

Chitralekha Group of Publications launches ‘Watch Couture’ for Standard Chartered Platinum cardholders

Author | exchange4media Mumbai Bureau | Tuesday, Dec 04,2007 6:22 AM

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Chitralekha Group of Publications launches ‘Watch Couture’ for Standard Chartered Platinum cardholders

Chitralekha Group of Publications has recently announced the launch of ‘Watch Couture’, a premium offering in the area of horology. ‘Watch Couture’ would be a journal for private distribution to the high-profile Standard Chartered Platinum cardholders. These cardholders are the CEOs and Directors of various companies, and are also members of various premium clubs and industry associations.

Mitrajit Bhattacharya, Publisher and President, Chitralekha Group, said, “The growth of the luxury watch industry is taking place at a fast pace at the high-end, and we wanted to further segment our offering in this industry by launching ‘Watch Couture’, which is aimed at the top two tiers of the corporate world. While ‘Watch World’ is largely aimed at the high consuming business community, ‘Watch Couture’ largely addresses the corporate world which is also emerging as a consuming class for luxury watches.”

Standard Chartered Bank, India’s largest international bank, was the first to issue a global credit card in India, and was the first credit card issuer to be awarded the ISO-9002 Certification. The Standard Chartered Credit Card holder enjoys several privileges within the country and is rewarded with exciting benefits and unique features.

RL Prasad, GM and Head-Credit Cards and Personal Loans, Standard Chartered, said, “On behalf of Standard Chartered Platinum Cards, it is a pleasure to present ‘Watch Couture’, a magazine that celebrates the rare and the exclusive. It is a magazine where time is showcased in all its beauty and mystery; attributes that firmly belong to fine living, a central element of the lifestyle of our esteemed members.”

Bhattacharya added, “We are extremely choosy about who advertises in this magazine and we invited only super-premium brands like Breguet, Jaeger LeCoultre, Harry Winston, Parmigiani, etc. to participate in the same. It is important to provide the right ambience to these brands and no one understands that better than us. ‘Watch Couture’ truly promises a matchless experience in haute horology.”

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