Top Story

e4m_logo.png

Home >> Media – Print >> Article

Chitralekha Group gears up to launch the 61st anniversary issue

17-November-2011
Font Size   16
Chitralekha Group gears up to launch the 61st anniversary issue

Themed on the topic ‘India 2020’, the 61st anniversary issue of Chitralekha has contributions by experts and stalwarts like Shashi Tharoor, Uday Kotak, Kalpana Morparia, Rashmi Bansal, Naveen Jindal, Chetan Bhagat, Farhan Akhtar, Gaurav Mashruwala, Nikhil Gandhi, Dr Tejas Patel, and Dr Prakash Kothari, among others, who have shared their perspective on the country in 2020.

The issue also houses the second edition of Chitralekha’s ‘Gujarati Power List’, which comprises superstars from the fields of politics, business, corporate, music, fine arts, cinema, sports, media and social service, who have gone beyond their own areas of comfort and influenced the larger society.

Moreover, the issue carries a special compilation by Saregama of 61 remarkable songs by nine musical legends – Asha Bhosle, Geeta Dutt, Hemant Kumar, Kishore Kumar, Lata Mangeshkar, Manna Dey, Mohd. Rafi, Mukesh and Talat Mahmood. Each copy of the magazine will also carry a First Day Cover (postage stamp) on Chitralekha released by the Department of Post, Ministry of Telecom & IT in April 2011.

Chitralekha Group had humble beginnings when its flagship Gujarati magazine, Chitralekha was launched in 1950 by Vaju Kotak, with a print run of 10,101 copies. Today, the news weekly boasts of over 240,000 copies.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business