Hakuna Matata, a Chennai-based partnership firm formed in February 2006, is all set to launch an animation magazine '3dCreative' in association with UK-based Zoo Publishing. The first issue of the monthly is expected to hit the stands in May. The group is also keen on venturing into animation products, and efforts to that end are underway.
A core team of three people initiated the idea, and work on setting up the marketing and editorial teams is currently on. The product will be on the lines of the original UK title, but will be customised for the Indian audience, share the first-time entrepreneurs. Hakuna Matata has entered into an agreement to publish the title in the Indian market.
Speaking to exchange4media, Managing Partner, J Muthuraman, said, "The idea was born when we hunted for an animation magazine that could deliver apt industry news on what was happening in the animation industry in India, with a right mix of tutorial content packaged crisply. There is a dearth of good magazines in India, but the market is huge. We found '3dCreative' to be a good product and spoke to the publishers in UK. We have tested the product with people in the industry and students here and the response has been very positive."
The publishers are confident of a May launch, but indicate their willingness to extend this by a month to ensure maximum reach and impact. The monthly would be priced at Rs 100. A tutorial CD will be part of the offering, and the content will include chosen work by Indian animators, interviews, features and guest columns.
"We are looking at an initial print run of 10,000 copies, and this includes several corporates and institutions who have shown interest in the product. So, the readership will be much more, and we are confident that the number of copies will increase steadily. The total number of people in the industry, and those wanting to get into the industry, is huge - some estimate this to be around 1,000,000," explained the other Managing Partner, S Nandha Kumar.
Both partners are software engineers who quit their jobs to launch Hakuna Matata. The team has also started work on animation products. It is currently engaged in creating a tool kit comprising both hardware and software components for 3D modeling. The tool kit is intended for use in in-house production activities, and is expected to hit the market by the end of 2006.
The team's group of advisors for the venture is headed by Rajesh S, who is a technical advisor, and comprises several other practicing professionals. Hakuna Matata hopes to showcase '3dCreative' in India at an exhibition in Mumbai April-end, 2006.