Chauthi Duniya is all set to launch its English edition after the successful trial run that was conducted in May, when a few thousand copies were printed and distributed. The English version will hit the stands on July 1, 2012.
The cover price of the weekly newspaper will be Rs 5 and annual subscription will be Rs 250. It will be a 16-pages political Sunday newspaper, seven pages of which will be in colour. All pages will be glossy.
Speaking to exchange4media, Santosh Bhartiya, Editor-in-Chief, Chauthi Duniya shared, “This paper is a national paper with national issues. It brings out criticism in a positive way. The newspaper will target English readers. It will demonstrate to them the true essence of serious and credible journalism.”
The English edition will have an initial print order of 80,000 copies. It will be available in metros and will be expanded to other cities in due course.
Promotion of the newspaper is being done on various medium such as television, radio, digital and OOH.
The head office of the publication is in Noida.