Beginning May, the English edition of the children’s magazine series, Chandamama, will turn glossy and larger and will be filled with stories, puzzles, activity charts and an eight-page supplement, called Young Chandamama, for kids in the age group of five to eight years.
According to sources, the focus of the magazine will continue to be on Indian history, culture and mythology, but there would be sections on contemporary issues such as environment and ecology. The magazine is planning to invite more children's writers such as Ms Swapna Dutta to write for them. Well-known writers for children such as Ruskin Bond and Manoj Das are already writing for the magazine.
The new series of Chandamama is going to be priced at Rs 15, and will be available at book stores and magazine stalls across the country. The company is going to put up publicity material like posters at various points-of-sale and also planning to go to schools with subscription offers.
The company is planning a door-to-door sales campaign for the summer issue and is targeting a sale of at least 20,000 copies through this campaign.
Though Chandamama India Ltd doesn't have major plans to revamp its 11 regional language editions, the company is planning to foray into CD-ROMS.
Chandamama, with its multilingual editions, has a circulation of three lakh copies, with the company's turnover being approximately Rs 5 crore.
Source: Business Line